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Jewelust
Where Wealth Becomes Legacy
Overview
Jewelust
Jewelust is the Group's flagship precious-metals and jewelry brand, positioned at the heart of Dubai's global bullion hub. It leads in ethical gold sourcing, bullion trading, and jewelry craftsmanship.
Gold bullion, silver bullion, and fine jewelry curation
Digital-first luxury commerce with trust-led presentation
Regional customer reach with premium brand positioning
Authenticity, product confidence, and long-term value appeal
Establishment
Brand Origins
A luxury retail foundation shaped by trust, curation, and precious value.
Established to unite bullion confidence with elevated jewelry retail, the division brings together product curation, brand presentation, and customer trust across a premium digital commerce model.
Division
Jewelust
Delivery Focus
Curation, brand positioning, and customer confidence
Founded in 2025 in Dubai to strengthen the Group's presence in global gold sourcing, refining, and investment.
Trust-led brand foundations
Premium retail presentation and digital experience
Precious-value positioning across bullion and jewelry
Core Activities
Curated Offerings
Core scopes presented with clearer structure and a lighter premium retail rhythm.
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Investment-grade gold sourcing from licensed African partners
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Refining partnerships (UAE & Turkey)
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Retail & wholesale jewelry business
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Secure logistics, insurance, & compliance management
Completed Projects & Achievements
1.2+ tons of gold traded (2023–2024) via regulated UAE channels
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Achieved
Ethical supply chain from Uganda, Mali, Congo
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Achieved
Jewelust flagship store in Dubai Gold Souk
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Achieved
Strengthened UAE's global role in gold trading
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Achieved
Growing B2B and investor network across UAE & global markets
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Achieved
CEO Message
Leadership
Mohamed Al Hammadi
Chairman
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Gold is more than a commodity — it is strength, security, and enduring value. Our mission is to build a trusted bridge between origin and investment through ethical sourcing, transparency, and innovation. We deliver wealth that lasts for generations.
Mohamed Al Hammadi
Chairman
Album
A curated visual record of bullion, jewelry, packaging expression, and premium retail presentation across the Jewelust portfolio.
No images available in the album.